MARKET NARRATIVE FOR FOUNDER-LED B2B TECH
You built a great product,
but the market still doesn't
understand what you do.
In six weeks, I define the one story your company owns, so every buyer, page, and pitch reinforces it.
Trusted by founder-led B2B technology companies.
“The website messaging she delivered gave us a homepage that finally converts. Visitors now understand what we do within seconds instead of bouncing confused.”
Melissa Parsons - Head of Product, Blue Orca Solutions
Companies we've worked with
01 · The Problem
Buyers meet a different company on every touchpoint.
02 · What is a Market Narrative?
The story buyers piece together about your business before they ever speak to you.
Every interaction adds to that story. Six touchpoints shape most of that story.
You already have a Market Narrative. The question is whether it is intentional.
03 · Why not a branding agency?
Market Narrative is the layer everything else sits on top of.
Brand agencies
They start with:
Start with visual identity.
Messaging consultants
They start with:
Start with taglines and website copy.
Fractional CMOs
They start with:
Start with channels and campaigns.
Market Narrative
Starts with:
The one story all of them should be executing. So your website, sales calls, campaigns, and founder posts all reinforce the same thing.
See how this played out at Software FinderThe Outcome
The Market Narrative.
A six-week strategic engagement to define the one story your company should own, and give your team the tools to apply it consistently.
Core Narrative Document
~15-page working doc. Your category, buyer, promise, and the one sentence you own.
Founder Positioning Brief
5-page brief plus 10 opening lines you can post or say tomorrow.
Company Positioning Brief
One-pager. Elevator pitch and boilerplate you paste into decks, bios, and inbound.
Homepage Messaging
Section-by-section copy doc. Hero, subhead, section headers, and CTA.
Sales Narrative
Discovery-call opener, demo framing, and the one-slide "what we do."
Implementation Guide
6-page playbook mapping every deliverable to where it lives.
Also work with me on
Founder LinkedIn
Turn your Market Narrative into a consistent founder presence that builds credibility with your buyers.
Let's Talk LinkedInSpeaking & Workshops
Keynotes and team workshops on Market Narrative, founder positioning, and how buyers build trust in complex B2B companies.
Invite Momina to Speak
About
Market Narrative strategist for B2B tech founders.
Hi, I am Momina.
For more than 15 years, I have worked with businesses solving complex problems. Today, I help founder-led B2B technology companies define the one story they should own and apply it consistently across every place buyers experience the business.
20+
Founder-led B2B technology companies
15+
Years inside the rooms where these decisions get made
6 wks
From confused market to one story your team owns
1:1
Founder-to-strategist, from diagnostic to handoff
Trusted by
Software Finder · Avaza · Blue Orca Solutions · DIGISquared · Brigient · NKST
Read the Software Finder case studyTwo questions. Thirty minutes.
“What's the one story your company should own?”“Where is it breaking down right now?”
You'll leave with an answer to both, whether we work together or not. No pitch, no slides.
Three clarity calls per week · currently booking two weeks out